Startup… values?

I guess if you like startups: you are working on one, creating your own or just dreaming about it. Doesn’t matter which side are you, I know you hide something. Sometimes it’s an idea or a technology, but I know you think it’s an advantage.

Today, we are all talking about acronyms. My startup is SAAS, I use JSF, we are doing it with less and obviously we use AJAX (FTW you get the point). 

And that’s good. We all need an advantage, we all need something that reassure us we are going to win. I think any hacker can notice your advantage in 5 – 10 minutes. Maybe it’s not so secret at all. Maybe you have it all written in your forehead.

But for me, in the little 2 months I have been in this world as a founder, it’s all about the values. Don’t get grumpy, all the acronyms are good, you need them. But the thing is, you’re going to make some though choices.

Though choices aren’t obvious. They are hard because there seems to be a big gray area around. I am not talking about Jquery of Javascript. Paying somebody in the inside to help us get the deal done? That’s a though choice. I know, everybody is perfect and nobody is going to pay that guy (you’ll have to be there), but that are the though ones.

If you start analyzing this really important choices on a case by case basis, you might end up just thinking about these stuff. And sometimes you might contradict yourself with the choices. The choices from yesterday, are going to backfire you tomorrow.

I have a simple formula: values. I know you were expecting something more complicated. But that is how simple stuff is. Don’t underestimate it, it’s really powerful.

When you are creating a startup. Before you start yelling about escalating, Node JS and C#. Take a little time to think about your values, your co-founders values and your startup values. It is really important. If you have your values clear and aligned (yours, co-founders and startup), all the gray decisions are going to be much easier. Almost black and white.

You think you’re honest. Good. Write it down and be honest all the way. Practice what you preach. Be a good guy. It’s not just about winning, it’s about how you win. I don’t care if you believe in God, karma… Try to be nice, even Google knows it (they have it in their motto).

We live in a world were it’s glamorous to win. And sometimes movies teach us to win anyway we can. Steal, kill, whatever you need. I don’t believe in that. I believe we are all here solving a really big problem, making the world better, not just getting some revenues.





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